Hollywood inspired Mexican movie posters.

Hollywood inspired Mexican movie posters.

 

Rogelio Agrasánchez Jr. © 2015

Mexican movie poster artists seldom took inspiration in their Hollywood counterparts. In fact, their influences came mainly from Europe. Moreover, poster artists in Mexico were very talented people that showed great creativity in their works. It is not mere chance that Mexican movie posters are among the most coveted in the collectors’ world.

There were some instances, however, in which Mexican movie posters took after Hollywood’s. In a few cases, the similarity is indeed remarkable.

Mexican illustrator and painter Mario Chávez Marion, for instance, got inspiration from George Petty’s Ziegfeld Follies posters (1945) for his El sexo fuerte stunning pin-up poster art, made in the same year. However, the drawing itself bears more resemblance with the Varga Girls (pin-ups created by Peruvian artist for Esquire magazine in the 1940s). Both films were musical comedies featuring gorgeous actresses, but there are not further similarities between their plots.

Poster for the release of 'Ziegfled Follies' dubbed in Spanish. This one is the one-sheet, created by George Petty.

Poster for the release of ‘Ziegfled Follies’ dubbed in Spanish. This one is the one-sheet, created by George Petty.

Half-sheet poster for 'Ziegfled Follies', with one of the dazzling George Petty's pin-up girls.

Half-sheet poster for ‘Ziegfled Follies’, with one of the dazzling George Petty’s pin-up girls.

Stunning poster for 'El sexo fuerte' (Fernando Cortés, 1946), showing the stylized figure of the star, Mapy Cortés.

Stunning poster for ‘El sexo fuerte’ (Fernando Cortés, 1946), showing the stylized figure of the star, Mapy Cortés.

The gorgeous pin-up poster made by Antonio Caballero for Susana, a movie starring Rosita Quintana and directed by Luis Buñuel in 1950, was clearly inspired by the posters for The Outlaw (1943). Howard Hughes produced and directed the latter. In spite of The Outlaw being a western film, the plot focuses on a hard-boiled beauty. Jane Russell got the role, and her sexy looks were amply exploited in the movie. Susana was made in 1950. It is a powerful melodrama that went underrated for decades. In it, a very attractive girl poses as a defenseless creature, while in fact she is a dangerous juvenile fugitive. In Susana, actress Rosita Quintana’s sex appeal is played upon all along the movie, like Jane Russell’s in The Outlaw. Caballero’s poster has a bucolic charm, and his depiction of ‘Susana’ is sexy in a subtle manner, while Zoë Mozert’s one for The Outlaw and its variations –like the one shown in this page- are more on the bold side.

One of the psoters made for the release of 'The Outlaw', portraying sexy and tough Jane Russell.

One of the posters made for the release of ‘The Outlaw’, portraying sexy and tough Jane Russell.

Poster made by Antonio Caballero for 'Susana', movie starring Rosita Quintana and directed by Luis Buñuel.

Poster made by Antonio Caballero for ‘Susana’, movie starring Rosita Quintana and directed by Luis Buñuel.

In 1952, noted Mexican filmmaker Alejandro Galindo directed El último round, a melodrama about a wannabe boxer. Juanino Renau made the poster for the movie. The couple in the foreground (Carlos Valadez as the boxer and Emilia Guiú as his love interest) is a replica of the poster for The Champion (Kirk Douglas as the boxer and Marilyn Maxwell as his wife), a film made in 1949. Juanino Renau’s poster is more appealing due to its coloring, unity, and the teal-colored figure of the antagonist in the background.

Poster for 'The Champion',of which some variations were printed.

Poster for ‘The Champion’,of which some variations were printed.

Well-known poster artist Juanino Renau made this poster for 'El último round' in 1952. The similarity between it and the one made in Hollywood for 'The Champion' is evident.

Well-known poster artist Juanino Renau made this poster for ‘El último round’ in 1952. The similarity between it and the one made in Hollywood for ‘The Champion’ is evident.

Leopoldo Mendoza, the most prolific Mexican movie poster artist, best known for his works for wrestler and horror movies, designed the one-sheet for Santo vs. la invasión de los marcianos in 1966. It is obvious that he had seen the poster for Robinson Crusoe in Mars (1962) and used it as the model for his own work. He only substituted Santo, el Enmascarado de Plata for ‘Commander Kit Draper’, the astronaut in the Hollywood movie. He also gave his work a superb, well-saturated coloring. Santo vs. la invasión de los marcianos is one of Mendoza’s most appreciated sci-fi posters. It does not matter that the actual film’s action happens on Earth, and that the Martians in it are tantalizing girls and strong men, not strange creatures like the ones seen in Robinson Crusoe on Mars.

Poster for 'Robison Crusoe on Mars', made in 1962.

Poster for ‘Robison Crusoe on Mars’, made in 1962.

Leopoldo Mendoza's  poster for 'Santo en la invasión de los marcianos'.

Leopoldo Mendoza’s poster for ‘Santo en la invasión de los marcianos’.

Undoubtedly, some research will render more cases of Hollywood inspired Mexican movie posters. Any suggestion?

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